For Comcast Smart Solutions’ brand launch, the goal was to make sophisticated technology feel simple, human, and accessible. By showcasing how tailored smart solutions can elevate both communities and businesses, we came up with a visual identity that showed just how future forward Comcast is.
We created a full brand identity system that included the logo, print and digital assets, and several versions of a dynamic brand launch video.
The project started with the logo design, where we built on Comcast’s existing brand foundation by working with their color palette and typography while exploring new visual directions to give this venture its own personality.
We developed a set of design rules for the brand’s orbs and icons, then applied them across all materials to keep the look cohesive and adaptable. The result was a flexible design system that felt both connected to Comcast and fresh in its own right.
