Peacock wanted to showcase how it transformed the 2024 Summer Olympics viewing experience — with features like Multiview, AI recaps, and expansive coverage. Our challenge was to capture the innovation and design behind Peacock’s Olympic experience, highlighting how the platform set a new standard for streaming and audience engagement.
I wanted the experience to hook people right from the start. The video opens with an energetic, story-driven scene that immediately sets the tone. From there it moves into sections that break down the key features without feeling heavy or educational.
Every design element ties back to the campaign’s identity, keeping the whole experience cohesive and unmistakably “Peacock”. The copy needed to work hard too. It’s short, clear, and confident so it can deliver the message in just a few seconds. Overall, the aesthetic is all about clarity and energy: telling the story fast, making it feel alive, and keeping viewers engaged from the very first frame.
